Business cards
QR Code for Business Cards:
a complete guide.
Which type to use, how big to print it, whether to add a logo, and the one placement decision that determines whether anyone actually scans it.
Which QR type to use
You have two real choices: a vCard QR or a URL QR pointing to your LinkedIn / website.
vCard QR
Encodes your name, phone, email, company, title, and website directly into the QR pattern. When scanned, the phone shows a "Save contact?" prompt with all fields pre-filled. The person saves your contact in one tap, no typing, no copy-paste.
Best for: anyone whose primary goal is to get into the scanner's phone contacts. Sales, freelancers, service providers, anyone who follows up by calling or texting.
URL QR
Points to your LinkedIn profile, personal website, or portfolio. Gives more context than a contact card (portfolio, recommendations, work history) but does not auto-save contact details.
Best for: designers, founders, consultants where the work speaks for itself and you want to direct people to a richer profile.
Which one to pick
If your sales cycle involves direct follow-up (calls, texts), use vCard. If you want to impress before the conversation deepens, use URL. Some cards include both, a small vCard QR on the back and a URL to a portfolio on the front.
How big to print it
On a standard 85 mm by 55 mm card, the sweet spot is 20-25 mm by 20-25 mm. That gives reliable scanning on cheap cameras without taking over the design.
Rules:
- Never go below 15 mm. Budget printers add dot gain that muddies contrast at small sizes.
- Leave a quiet zone (white space margin) of at least 4 modules around the edge of the QR. Printing edge-to-edge breaks scanning.
- If the card has a dark or coloured background, use a white rectangle around the QR to create the required quiet zone.
Placement: the one decision that determines scan rate
Cards with a QR in the corner and no label: almost nobody scans them. The scanner is looking for a reason.
Cards with a QR on the back under the words "Scan to save my contact" or "Save my details": scan rates jump dramatically. The instruction removes the friction of figuring out what will happen.
Recommended layout:
- Front: name, title, company, phone, email, website, logo. All the information.
- Back: QR (at least 20 mm) centered, with "Scan to save my contact" in 8-9 pt type directly below it.
Adding a logo to the QR
Works well as long as you follow two rules:
- Keep the logo under 20% of the total QR area.
- Use error-correction level H (the highest setting), which gives 30% redundancy. The logo occupies some of that redundancy budget. QRSprint defaults to level H.
A monochrome or single-colour version of your logo works best. Complex multicolour logos in the centre reduce scan reliability if high-density dot regions get partially obscured.
Test the final QR on both an iPhone and a budget Android before printing. The cheap Android is your worst-case scanner.
Static vs dynamic: the honest answer for business cards
Static vCard is the right choice for almost everyone. The data is in the pattern. It works forever, costs nothing to host, has no subscription dependency, and scanning works offline.
The downside: if your phone number changes, the old cards are wrong. Reprinting 200 cards every year or two is cheaper than a dynamic subscription for most people.
Dynamic makes sense only if you are printing large batches (1,000+) and expect the destination to change (a portfolio URL, not a vCard). Even then, the server dependency risk is real.
Step by step: generating a vCard QR on QRSprint
- Go to qrsprint.com/qr/vcard.
- Fill in your name, phone, email, company, title, and website. All fields are optional except name.
- Optional: upload a small monochrome logo in the design panel.
- Set error correction to H (default on QRSprint).
- Download SVG for print, or PNG at 2000px for digital use.
- Place the QR on the back of the card at 20-25 mm with "Scan to save my contact" below it.
- Scan with an iPhone and a budget Android before sending to print.
Frequently asked questions
Does the QR code on my business card expire?
A static vCard QR never expires. The data is in the image. No server, no subscription, no expiry.
What happens if someone does not have a QR scanner?
Every iPhone camera (iOS 11+) and Android camera (Android 9+) scans QR codes natively without an app. The only people who need a third-party scanner app are those on very old phones, which is a shrinking fraction of users.
How do I update my card QR when my details change?
Generate a new vCard QR with the updated details, replace the file in your card design, and reprint. Static QR generation is free and instant. The old cards are not broken; they just have the old contact info.
Related: Generate a vCard QR free · Free QR code generator guide · Static vs dynamic QR
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